Bala Kamallakharanposted#YouCanLearnAnything - even running a profitable hotel in Iceland. One would think that developing and running a hotel in Iceland should be great business, but if you talk to investors/bankers you will hear a sob story how hotels in iceland have to go bankrupt 3 times before they make any money. Makes me want to ask Really? Why? http://blog.startupiceland.com/2014/08/24/youcanlearnanything/
Bala KamallakharanpostedThe more I invest in startups, I see the true value apart from the team, it is usually the data, design and the network that is created by the startup. Growing fast is a function of metrics that track the above 3. If you are a startup and not focusing on the above 3 three then you may be in the wrong path. http://blog.startupiceland.com/2014/08/19/data-design-and-network-is-the-value-and-growth/
Claudio CarninopostedMy partner just wrote "Social Media Marketing is about Understanding People, not Cheap Tricks". Can you give her some feedback? https://medium.com/@nikla88/social-media-marketing-is-about-understanding-people-7133877abcb9
t is amazing how much time can be saved if sales persons don’t waste time on customers with no intention to buy or with customers that simply are not ready to make their decision.
Using Kneto sales staff can save 20-30% of time related chasing dead ends.
I was recently working with a startup that was having trouble growing its sales. The problem was the quality of its sales team (the people), what they were selling (the products) and how they were selling (the techniques). We are going to tackle this third piece: the importance of upselling and cross-selling techniques within your sales efforts. First of all, what's the difference between upselling and cross-selling? Upselling is selling the same individual more things to increase their average order size. Think of McDonald's who tries to upsell you fries or a soda to go with your burger, or Best Buy trying to upsell you the extended warranty plan…
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. Reports suggest that 90 percent of today’s shoppers skip marketing pitches to research online before they buy, while over 50 percent check user reviews before making a decision. The Internet and smartphones have changed everything. Kristin Zhivago, in her book “Roadmap to Revenue,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Here is…
Do you have a digital content marketing and social media strategy? If yes, great! But do you know how to track your marketing efforts to see if they're successful. This post shows how Twin Engine Labs uses Buffer, Google Forms, and Google Analytics to track their marketing efforts.
Experimentation is critical to building a successful and sustainable lean startup. It can also help you foster a healthier lifestyle. This post shows how the startup and personal development movements can learn from each other.
It’s one of the questions I’m asked the most: “How do you define a scalable startup?” Most of today’s major tech brands might not be defined as scalable if you witnessed their beginnings. In contrast, there are many companies that looked scalable at one point but still never reached full potential. So remember, where you start is often not where you end up, and pivoting along the way is critical. Many companies start with all the right mechanics — smart people, a decent product and funding — but somehow they still end up failing. Why and how could this happen?…